Hewlett-Packard Recruits Freshers Product Marketing Specialist
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Designation Product Marketing Specialist
Job Description
Business environment
HP gives business the solutions it needs.
We work to understand the world. Know how it thinks. How its markets work. What makes business tick.
Then we invent.
And reinvent if necessary.
Right now we’re re-inventing marketing. Shifting focus from the product line to the customer. Servicing customers better with streamlined processes and tools. Building a more efficient marketing function. Using in-depth knowledge of our customers top produce and promote products, services and solutions that exceed their expectations.
Marketing helps create our vision.
Marketing people make it happen.
Job description
Overall, the challenge involves developing and implementing marketing strategy for our hardware, software or services, working closely with the relevant division to ensure the smooth and effective introduction of new products. You’ll be involved through the whole product life-cycle’analyzing the competition, positioning the product, segmenting the market, deciding the channel mix, pricing, volume, and product service and support strategy.” Provide region specific feedback on product requirements to GBU
‘ Share the product knowledge and market segmentation with the regions and emerging countries
‘ Understand process in the emerging countries and try and work out ways to improve those from product standpoint in collaboration with regions
‘ Understand the business dynamics of the emerging market and capture new opportunities
‘ Work with regions and countries to develop GTM plans on products
‘ Provide feedback to the GBU on :
o Marketing /sales tools/Configurators etc
o Solutions centric engagements
o Product requirement
o Specific country needs
o Competitive data
‘ Jointly work with emerging market key contacts to develop marketing plan and request for funding
‘ Roll out training programs specific to the emerging country needs with support from GBU and region staff
Desired Profile
Bachelor’s (undergraduate) degree or Master’s (graduate) degree in Business Administration or Marketing or non-business/technical field of study
Experience working with senior management and managing cross-functional teams.
Flair for innovative product solutions
Skills include negotiation, communication, ability to influence others, risk taker, problem solver, and project mgmt skills
Fluency in English and local language
Experience 0 - 2 Years
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